Templates

Templates, by what the deck has to do.

Five deck types, each with the slide order that actually works, the single claim every slide has to make, and the specific mistake people make on it. The layouts are already drawn; these pages are about what goes in them.

Pitch deck template

A seed pitch deck is 14 slides in a fixed order, and the order is the argument — here is what each slide must claim, and what kills it.

14 slides, one claim each

Business update deck

A quarterly business update is eleven slides: the headline metric first, the miss explained early, and every proof point in the appendix.

11 slides, one claim each

Product showcase deck

A product showcase deck works when it shows the shipped thing in a frame and prices the risk of a live demo instead of hoping.

18 slides, one claim each

Project plan deck

A project plan deck runs to twelve slides, and the ones that survive the meeting carry dated milestones, one named owner each, and explicit non-goals.

12 slides, one claim each

Sales proposal deck

A sales proposal deck works in three moves — their problem, your evidence, your price — and the price belongs on slide 12, not in a follow-up email.

16 slides, one claim each

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Gradient backgrounds look cheap because they are chosen last; a wash picked first decides text colour, entry point and mood.

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One accent colour is enough

Colour on a slide is a pointer, and a pointer used six times points at nothing — one accent over a grey base is the whole emphasis system.

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Where the eye lands on a 16:9 slide

The eye finds the biggest contrast difference first and the speaker second, so a slide gets one idea, high in the frame, short enough to fit its box.

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Build the deck instead of describing it.

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